This fixes a recent problem with generating keyword ideas from “Products That Sell”

Note: This free download was available only for 3 days from July 3, 2010. However, if you are a registered customer (SEO Lab Pro, Keyword Strategy Studio) please contact us to obtain a download link.

“How To” questions are extremely useful because they are about “real problems” that need a quick solution.

You can use these to get ideas for your blog posts, plan the next niche product and so on.

The keyword phrases include everything from “how to draw cartoons”, “how to lose weight” to “how to kiss”.

Keyword Strategy Studio works by retrieving a large number of  ideas based on the base keyword you enter. These include

• Recent news headlines
• Products that are being sold
• Top ranked web page titles on the subject
• Social network chats and more…

You can download fully functional trial copy and test the software before purchasing.

Get a free single user license to Keyword Builder, an advanced version of Good Keywords v3, by simply subscribing to the Good Keywords Guide!

This offer is available exclusively to subscribers of “The Good Keywords Guide”

Keyword Builder includes support for creating semantically related keywords, in addition to all the features available in Good keywords v3.

The increased irrelevance of keyword suggestion tools does not mean that they are useless. Keyword suggestion toolsare very much required.  But in the new scenario, continuously monitoring the performance of your web pages and making good use of site analytics become very important.

A large number of keyword research software tools and scripts have proliferated in the last few years.  Many of them create an impression that finding useful keywords is as simple as pressing a button. Unfortunately this is simply not the case.

Use Your Brain When Doing Keyword Research

The best way to find good keywords is to use the available search engine supplied resources like

1. Google AdWords Keyword Tool
2. Google Adwords Traffic Estimator
3. Google Search Based Tool
4. Google Trends
5. Google insights for search
6. Microsoft adCenter labs keyword tools

Spend some time analyzing the keyword phrases. Create additional keyword phrases based on what you are trying to offer your customer. Think more like the person who is doing the search and try to see if your website answers his or her questions.

You can make use of our free  Good Keywords v3 software to manage your keyword research using the Google Keyword Suggestion Tool.

Make Keyword Research an ongoing Process

Even after you have found the right keywords and setup your pages, monitor the results. See what each visitor does after hitting your site.  You could make use of services that provide click stream views of vistors to your site and study what they do.  Make changes as required so that you get the results you want.

We do support many languages other than English. These include French, German, Spanish, Italian, Swedish, etc. However if the language is not supported, you need to make sure that the Google exported CSV files contain the column headers in English. You can do this by setting the interface to English in the Google keyword tool. This is easy,  just append  ”?hl=en” to the URL. Here is an example for the Hungarian keyword tool.

https://adwords.google.hu/select/KeywordToolExternal?hl=en

This will still allow you to set your market region, but will export the CSV with column headings in English.

• How many top ranked sites (across Google, Yahoo, Bing) are .COM domains?
• How many sites are .NET domains?
• How many .INFO domains?
• ….
• How many top ranked domains have single hyphen in them?
• How many have multiple hyphens?
• How many are ranked within the top 100 results in all three search engines (Google, Yahoo and Bing )

You can simply right click within the “Competition” view and select “SERP Statistics” to view this.

• Very few sites rank in all 3 search engines
• Most sites rank in at least 2 search engines
• Most advertisers (adword) do not rank well organically

We will soon publish the entire data as a special report. Anyway, here are some interesting data snippets for few keyword phrases (US-English, Market region).

Do you completely avoid Keyword Research? Surprisingly this is something a large but silent majority of people do. Some think it is a waste of time and some, despite knowing the importance of keyword research, forget about it or find no time to do it.

The truth is, even a very basic keyword research and a subsequent web page tweak can get you rich rewards.

One of the justifications often used for not doing keyword research is that getting inbound links is much more important. While having a large number of other sites linking to you is very useful (and important) not doing keyword research is a very big mistake.

Search engines base their ranking based on a number of factors including the inbound links. However the structure and content of the web page is still the most important criteria for deciding if a web page is a match for a certain search query. If you have no relevant keywords on your web page that indicate a connection to what the search engine user has typed in, there is no way for the search engine to figure out that your web page is a good match.

Even the other sites that link to you are likely to use the title of your page or any other keyword combination on your own pages to create the anchor texts. So using good keywords on your site is likely to improve the benefits from inbound links too.

Not doing keyword research can also cause your web pages not to have some of the very important industry specific words. A simple keyword research can easily uncover a large list of important keywords missing from your web page copy.

Basic, minimum, keyword research

Here is the least you can do… Brainstorm with a few other people and generate a number of keyword phrases that your customers may type in while searching on the Internet. Use a free keyword research tool (Google Keyword Tool, Word Tracker, Good Keywords, etc) to expand the list. For even better results use Keyword Strategy Studio to find hundreds of highly relevant keyword phrases.

Tweaking your web pages

1. Always create a good web page title that has your primary keyword phrase in it.
2. Use meaningful headings with the correct HTML tags (h1, h2, h3, etc) and have keyword phrases in them.
3. Make sure that your web pages contain good information that makes sense to your site visitors.
4. Have a meaningful meta description tag.

IM Toolpad includes a software called Website Explorer that allows you to check web pages for anchor texts, description tag, titles, headings etc. Use it to study and tweak your web pages.

Please note that the support for non-English languages is somewhat experimental. There are a number of difficulties in identifying the right words in other languages because of the differences in grammar. However you can still use it to find the top titles and the visible keywords in other languages.

Take it for a spin now!

You will need the regional / language support options setup in your Windows system for the fonts to display properly.

You can download a free trial copy from IM Toolpad

IM Toolpad is a powerful software suite for keyword brainstorming, web page analysis, tweaking, website monitoring, competition research, sales strategy implementation and more…