February 19, 2010

Coming Soon – Yahoo + Bing Search Alliance


Microsoft and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union.

Yahoo - Microsoft Search Alliance

“Search ad inventory from Yahoo!, Microsoft, and their respective partners will be combined into a new unified search marketplace, giving advertisers of all sizes access to a combined audience of nearly 577 million searchers worldwide.”

According to Microsoft, the combined search may be implemented before the 2010 holiday season.

Once completed, Microsoft adCenter will be the platform for all search campaigns in both Yahoo and Bing.



Filed under: Pay Per Click Strategy, Web/Tech — Tags: — admin @ 8:42 am

January 11, 2010

Stainless: A Useful Alternate Browser for Mac OS X Users


Ever wanted to do parallel sessions at the same time? Like logging into two different gmail accounts in two tabs of the same browser window!

Stainless is a free browser for Mac OS X (Leopard and Snow Leopard) that allows multiple sessions.

Stainless

According to the developers, Stainless is inspired by Google Chrome and already has features not found in Chrome.



Filed under: Mac OS X Software, Web/Tech — admin @ 6:36 pm

January 6, 2010

Windows 7 God Mode


If you haven’t heard about this already, here is how you enable the God Mode (a kind of super control panel) in Windows 7.

Create a new folder anywhere and name it

GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}

This is what you get, automatically, within the folder…

windows 7 God Mode

A useful tool that lists everything in once place.

See cnet news for more.



Filed under: Quick Tips, Web/Tech — Tags: — admin @ 4:31 pm

October 27, 2009

ICANN – Fast Track Plan for IDN ccTLDs in Characters Other Than ASCII or Latin


We have been getting questions about our domain name portfolio management software products and support for IDNs. Most of our software products already support second level IDN (International Domain Names). Please see the earlier blog post that was made more than an year ago.

Internationalized Domain Names (IDN)

The new ICANN initiative (IDN TLDs) is simply an extension so that even the TLD / ccTLD part can be in other languages.  This is not problem for us and we will also support it in our domain name software products as and when it becomes a reality.

For more information please see the ICANN documentation on IDNs



Filed under: Domain Name Strategy, Web/Tech — Tags: , , — admin @ 7:25 pm

October 10, 2009

Google Adds PDF Quick View to Search Results


Google has added a new PDF quick view link to search engine results.

Google PDF Quick View Link in SERP

Here is the official Google blog post.

Quickly view formatted PDFs in your search results

The quick view is from cached data and may still show the old file if you have updated the PDF recently.



Filed under: Web/Tech — Tags: — admin @ 8:06 pm

October 2, 2009

Basics of Search Engine Optimization (SEO)



Basics of Search Engine Optimization

Here is the companion to our “Keyword primer for Beginners“.

The “Basics of Search Engine Optimization“ is a simple 5 page report that is simply a basic introduction to SEO.  Please note that it doesn’t go into any specific details about how to implement SEO.

We will be publishing more reports in this series.

Right click and select Save Target As or Save Link As to download and save the
pdf file to your hard disk.



Filed under: Search Engine Optimization, Web/Tech — Tags: , — admin @ 5:22 pm

September 30, 2009

ICANN Gains Independence From US Control


The US Commerce Department and ICANN have entered into an “affirmation of commitments” that will see ICANN gaining some independence from US control over it’s operations.

Here are some quotes…

“DOC affirms its commitment to a multi-stakeholder, private sector led, bottom-up policy development model for DNS technical coordination that acts for the benefit of global Internet users…”

“DOC recognizes the importance of global Internet users being able to use the Internet in their local languages and character sets, and endorses the rapid introduction of internationalized country code top level domain names (ccTLDs)…”

Read the official announcement.



Filed under: Domain and Site Management, Web/Tech — Tags: — admin @ 11:56 pm

September 29, 2009

Google Adwords Ban For “Bad” Quality Landing Pages?


There is a heated discussion going on at WebMasterWorld about Google sending out emails threatening an Adwords ban if bad quality landing pages are submitted often.

Since Google provides only vague definitions about quality, it is difficult for advertisers to really understand any such new “rule”.  

It is also possible that this entire episode is because of a software hitch at Google (the emails are automated messages).

Read more at Webmasterworld!

On the other hand, this could also mean Google getting rid of all those questionale “me too” advertisements created by affiliates.

You may also be interested in an earlier post made here…

Pay Per Click – Why Trying To Duplicate Other Campaigns is a Very Bad Idea!



Filed under: Pay Per Click Strategy, Web/Tech — Tags: , — admin @ 9:44 pm

September 27, 2009

A Simple PHP Whois Script For Domain Name Lookups


We have had some requests for a server based whois script to use with Domain Punch Pro and Watch My Domains ISP.

So, here is a simple PHP script (less than 130 lines) that you can use. Upload it to your server and specify the appropriate settings in your whois setup (within Domain Punch Pro or Watch My Domains).

Please note that this script uses port 43 whois servers. It doesn’t support domains that have no port 43 whois server. It is useful if your company network doesn’t allow connections through port 43 or if you are unable to lookup some domains using your ISP.

Click here to download simple PHP Whois script.

Previous blog post about web based whois.

The script supports a number of port 43 whois servers. You can add more by editing the script. It is simply provided for your guidance. You can use it as it is or modify it as you wish. We are unable to provide additional support for this script.

Here are the required settings (assumes that it is uploaded as yourdomain.com/scripts/whois.php)

Whois Server: www.yourdomain.com
Port: 80
Comand Line: GET /scripts/whois.php?domain={D}

Important: Please note down the other settings like date format, search token, etc. for any port 43 whois server you want to replace with the server script. You will have to add them back after you change the above settings.

Also, be aware that other people can use this script from your server if they know the URL to it. We suggest that you modify it to prevent others from accessing it. You could, for example, change the name of the GET parameter used for passing the domain name or add additional verification data.

Click here to download simple PHP Whois script.



Filed under: Domain and Site Management, Web/Tech — Tags: , — admin @ 3:43 pm

September 20, 2009

Keyword Research – Why Regional Search Statistic is More Important in Many Cases!


Many people use the global search volumes provided by the Google Keyword Tool and ignore the local search volumes when doing Keyword Research. However, the global search volumes are no longer a useful parameter in many cases.

Here is a screen shot of the search trends for the keyword phrase “domain name registration”. Note that US doesn’t figure in the top 10 countries in the chart. If you are doing the keyword research for a site that targets US customers, the global search trends are almost irrelevant!

There are a large number of English speaking Internet users in other parts of the Globe and the searches from those regions are now a lot higher than what it was a few years ago. Take this into account when doing keyword research.

The Google Keyword Tool provides both global search volumes and a local search volumes. The local search volumes are provided for the previous month.

In software like Good Keywords v3 and SEO Lab Professional, you can enable the display of the local monthly volumes by right clicking within the list and selecting “setup columns”. Then check the box for the corresponding month column.



Filed under: Keyword Strategy, Web/Tech — Tags: , — admin @ 5:54 pm