Keyword primer is a small PDF document that explains what Internet keywords are and why keywords are important. The first version was posted a long time ago (when Overture was the primary source of keyword data). We have now posted a revised version.

Keyword Primer is meant for absolute beginners. You can download it from the link below.

Download or view Keyword Primer

(Right click and select Save Target As or Save Link As to download and save the pdf file to your hard disk.)