One of the best things you can do to attract targeted traffic to your web sites is to perfect the best “web page strategy” for each and everyone of your important web pages.
You should always do this one web page at a time. This makes it very uncomplicated because you can simply concentrate on one thing at a time.
For each of your key web pages, you should…
- Indentify the purpose behind the page. What is your aim? What should your ideal customer do when she reaches this page?
- Identify the main keyword phrase for the page and then craft a powerful web page title for it (the keyword phrase will form part of the title)
- Create a good description for the page and use it for your “description” meta tag.
- Identify secondary keywords for the page. You should always have a group of 5-6 keyword phrases for each page. Use these for “on page” search engine optimization.
- Craft the headings and bulleted lists that will be used on the page. Use your secondary keywords in headings if it makes sense.
- Identify the pages that you will link to. Remember to use sensible keywords as anchor texts especially when you link to other pages on your site. Use “no-follow” if you are linking to pages that shouldn’t get “link juice”.
- Pick the images that will be used in the page. Use images to catch the attention of users.
- Identify parts of the page that are likely to stand-out when you scroll through the page. Use colors and images to create the pauses.
- Make sure that the web page provides the user with whatever you set out to provide by not adding distractions.
- Tabulate the data for each of your important pages into a spreadsheet. This will help you plan your over all site wide strategy.
Lookout for a new software that will help you formulate and manage your web page strategy. We will be releasing a “lite” free version and a more advanced professional version some time soon.
