Softnik Technologies - Business Strategy Software

Business Strategy Software

 
 
 

March 28, 2009

SEO Lab Professional Updated, Now Includes Top Advertiser Data


We have updated SEO Lab Professional to include information on the top advertisers for any keyword. This information is now available in both Windows and Mac OS X (beta) versions. See the screen shot below for details.

Advertiser View in SEO Lab

Try SEO Lab Professional

If you have not yet tried SEO Lab Professional, you may want to check it (there is a free trial download). You can type in a keyword phrase and quickly find all the top competing sites, competing web page titles, related semantic keywords, top advertisers for that keyword (including how they rank organically) and more. You can also easily check the search engine visibility of any competing site with a single click. You can even create branded SEO reports (in pdf) that contain information about related semantic keywords, competition, etc.



 
 
 
 

 

March 24, 2009

.tel Domains Become Available To General Public


The .tel domains were initially offered to trademark holders in early December 2008. It is available for public registration from March 24, 2009.  The cost of yearly registration varies between $12 and $35 (depending on the registrar).

Brand and Domain Names

If you are using any of our Domain Name Management Software you can make a simple configuration change to the software and make it support .tel domains. Please see configuring .tel support in Domain Punch Pro, Watch My Domains Pro/ISP or Domain Name Analyzer (free and Pro versions).

A Warning About Domain Name Availability Checks

Avoid searching for domain name availability at the registrar websites. There have been reports of certain registrars and websites monitoring searches and then blocking the domain name. It is safer to use a software like Domain Name Analyzer (free or the Pro version) because it has an option to check for availability with minimum number of lookups and also use the registry whois servers. Since the software is run directly from your own computer, nothing is monitored or logged.

Go to the registrar website after you have decided the name to register and do the registration immediately. It is better to keep a credit balance in your domain name registrar account. This will ensure that your domain name registration is successful on the first try.

Domain Name Portfolio Management

Domain name portfolio management is a very important part of your Internet business. There have been posts on this subject before. So I will just link to them!

  

 


 
 
 
 

 

March 15, 2009

How To Group and Organize Keywords Using Keyword Pad


Keyword Pad is a simple, powerful, free Windows keyword software tool for cleaning, modifying, multiplying, grouping and organizing large Pay Per Click (PPC) keyword lists. Here is a simple tutorial that explains how you can group and organize keywords containing specific phrases from a large list.

Click here to download keyword Pad. It is free!

Keyword Pad

1. Import Keywords Into Keyword Pad

You can add keywords into Keyword Pad by using the Add or Import buttons. If you have a text file containing the keywords, simply use the import button. Make sure that the text file contains each keyword phrase in a separate line.

2. Delete Duplicates and Unwanted Keywords

The next step is to get rid of unwanted keyword phrases. First select the Delete > Duplicate Entries option to remove any duplicates.

Now use one more more of the options under the Delete button to remove unwanted entries. Here are some examples of what you can do

  • Remove all entries that contain more than 5 words
  • Remove all one word entries
  • Remove all entries that contain a specific word
  • Remove all entries that contains a specific word at the end

You can also remove unwanted punctuations and characters from the list using the options under the Clean button. For example, you can remove all repeated spaces, or quotation or question marks, etc.

In the end, use the duplicate removal option again to remove new duplicates that may have formed while cleaning the keyword entries.

3. Find Keywords Containing Specific Phrases and Export Them

The Highlight button contains a number of options to highlight keywords containing the terms you specify. For example, if you list is about web hosting, you may want to group all the dedicated hosting related terms together. Use the Highlight > Entries That Contain > Word Anywhere and type in words that are related to dedicated hosting. These may include words like dedicated, enterprise hosting, etc and even names of companies that are known to provide only dedicated hosting.

Once the corresponding entries are highlighted, use the Export > Highlighted words to text file option to save the selected keyword phrases in a separate text file.

4. Remove the Exported Keywords from Main List

If your intention is to organize and split a large keyword list into independent smaller sets for PPC advertising (eg. Google Adwords) you wouldn't want the same keyword phrase in two lists. You can use the Delete > Only Highlighted Entries option to delete the highlighted entries before starting over from step-3.

Click here to download keyword Pad. It is free!