Google Trends is a fabulous tool for researching national and international search trends. It lets you compare search popularity of different keywords, find seasonal trends and a lot more.
Depending on the state of the world, new search terms often enter the Google Trends chart. An interesting keyword phrase that entered Google Trends recently is …
The Google Keyword Tool can get us more useful data… Here are some of the top searches that involve recession and words like business or marketing.
| Keyword Phrase | Avg. Search Volume | Adv Competition |
|---|---|---|
| recession articles | 320 | |||||| |
| marketing in a recession | 210 | ||||| |
| recession marketing | 880 | ||||| |
| recession research | 170 | ||||| |
| recession advertising | 720 | - |
| marketing during recession | 140 | - |
| marketing during a recession | 73 | - |
| network marketing recession | 36 | - |
| marketing in recession | 320 | - |
| recession selling | 210 | - |
| recession strategy | 590 | - |
| recession success | 91 | - |
| recession management | 210 | - |
| recession pricing | 58 | - |
| recession proof marketing | 46 | - |
| recession marketing strategies | 28 | - |
| recession planning | 210 | - |
| recession impact | 1000 | - |
How do you market during a recession?
The first and most important thing is not to panic. If the sales are down, it is time to sit down and analyze your products and / or services. Find ways to make your offers more attractive. You could offer special discounts or offer additional freebies. You could create product bundles and special offers. You could also use the time to improve your products so that you will be ready to reap the rewards when the recession is over. Some of your competitors may have even disappeared by then!
This is also the best time to boost your on-line marketing efforts. Use Google Keyword Tool in combination with Good Keywords v3 to find additional keywords and use them in your web pages (or do a Pay Per Click campaign). Good Keywords v3 is a freeware (there are no sign-ups required).
Here is a screen shot demo of Good keywords v3. You can also find additional on-line marketing strategy articles at SEOLab.
